Volume 7-4 August 2011.

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Title
Evaluation of "English for the Students of Management" by, Farhad Moshfeghi

Author
Zahra Fakher Ajabshir (Ph.D. candidate)
Payame Noor University, Tehran, Iran

Bio data
Zahra Fakher Ajabshir is a Ph.D candidate at the Payme Noor University, Tehran, Iran. She is a lecturer at the Payame Noor University of Bonab. She has presented several papers at conferences and translated a book. Her area of interest is   language syllabus design and SL /FL teaching methodology.

Abstract

While the quality of ESP textbooks has improved dramatically in recent years, the problem of selecting an appropriate textbook has not become any easier for most teachers and administrators. There is a need for regular evaluation of ESP textbooks in order to make the best choice. This paper evaluates "English for the Students of Management" written by Moshfeghi, F. It is taught for the ESP course of the students of Management at some Payame Noor universities in Iran. The study focuses on the attitudes of the students and the teachers towards this book and the rectifications required in the light of the participants' responses. Two types of Likert style questionnaires were administered among students and instructors. Results show that from the participants' point of view the major deficiencies were in relation to the author's approach to language and methodology, lack of balance between language skills and insufficient inclusion of communicative activities. This implies a need to modify those parts of the textbook which have not received satisfactory ratings by the participants.

Keywords: ESP textbook, textbook evaluation, layout and design, subjects and content, language type